In This Guide
Why We Built This
90% of business owners only know about term loans and merchant cash advances. There are 10 distinct funding products — and picking the wrong one can cost you tens of thousands of dollars or kill a financing entirely. This guide covers all of them so you can make an informed decision.

“90% of business owners only know about term loans and MCAs. There are 10 products — and the right one depends on your situation, not what a broker wants to sell you. This guide covers all of them.”
— Bobby Friel, Basecamp Funding - Founder
Real Scenario

A Chicago manufacturing company lands a $400K purchase order but needs $150K for raw materials to fulfill it. They don't know PO financing exists. They go to their bank, get denied after 3 weeks of paperwork, miss the production deadline, lose the contract and the client.
PO financing would have funded them in 5 days using the purchase order itself as collateral. They didn't have the wrong credit. They didn't have the wrong revenue. They applied for the wrong product.
The lesson: Knowing all 10 products isn't academic — it's the difference between landing and losing the biggest contract of your year.
The real cost for the Chicago manufacturer wasn't the $400K contract. It was the relationship with that client, the next three jobs they would have won from the same buyer, and the reputation hit that comes with missing deadlines you committed to. When borrowers get the product wrong, the visible cost is only the first layer. The invisible cost — opportunities you never see because your capital situation closed the door — is usually bigger.
Ask yourself right now: is there a contract, a purchase, or an expansion move you've already mentally postponed because of funding uncertainty? What does that postponement cost you over the next 12 months?
Real Results
Landed a $400K purchase order but needed $150K for raw materials. Applied at their bank, denied after 3 weeks. Discovered PO financing through a marketplace — funded in 5 days using the purchase order as collateral.
Needed $60K for a kitchen buildout. Used a working capital loan instead of equipment financing. After learning the difference, refinanced into an equipment loan with longer terms and claimed Section 179.
Applied to one bank and was offered a single term loan option. Through a lending marketplace, received 4 competing offers in 48 hours — including a line of credit that better matched their seasonal cash flow needs.
Growing dental practice needed $200K for a second location. Thought only SBA loans were available at that amount. Discovered they could stack equipment financing for chairs and imaging plus a line of credit for working capital — funded in 10 days instead of 90.
Core Products
Each product exists because it solves a specific problem. The key is matching the right product to your situation — not applying for whichever one you happen to know about.

Ten loan products cover virtually every business funding scenario — the key is matching the right product to your situation.
Product Categories
These are the products most business owners think of first — structured loans with fixed repayment schedules. They tend to offer the best terms but require more time and documentation.
What it is: Government-backed loans with the longest terms and most competitive structures. The SBA guarantees a portion, so lenders take less risk — and pass that savings to you.
Best for: Established businesses (2+ years) that need $50K-$5M and can wait 30-90 days for funding.
When to avoid: You need money fast — SBA loans take 30-90 days.
Real scenario: A Denver-based dental practice used an SBA 7(a) loan to acquire a second location. 10% down, 10-year term, and the practice's own cash flow serviced the debt. Funded in 58 days.
What it is: Traditional fixed-amount loans from banks with set monthly payments. You borrow a lump sum and pay it back over a defined period with interest.
Best for: Businesses with strong credit (680+), 2+ years in operation, needing $50K-$500K with predictable repayment.
When to avoid: You need revolving access or your credit is below 680.
Real scenario: A family-owned auto body shop in Tennessee used a $180K bank term loan to purchase a paint booth and expand their bay count. 5-year term, predictable monthly payments, and their bank handled the entire relationship.
What it is: Same structure as bank term loans but issued by online lenders. Faster approval, less paperwork, and more flexible credit requirements — but typically shorter terms and higher costs.
Best for: Businesses with 1+ year, $100K+ revenue that need $10K-$500K faster than traditional banks can deliver.
When to avoid: You qualify for SBA or bank terms — online loans cost more.
Real scenario: A Colorado landscaping company landed a $300K commercial maintenance contract but needed $75K in equipment upgrades to service it. Their bank wanted 6 weeks. An online term loan funded in 4 days. They won the contract.
One application. 70+ lenders competing. 60 seconds. Soft-pull pre-qual.
See What You Pre-Qualify For →Product Categories
These products give you access to capital that adapts to your business cycle. Draw what you need, when you need it — and only pay for what you use.
What it is: A revolving credit line you draw from as needed. Like a credit card for your business, but with better rates and higher limits. Pay interest only on what you use.
Best for: Businesses with 1+ year and $100K+ revenue that need flexible, ongoing access to working capital.
When to avoid: You need a one-time lump sum — a term loan is cheaper for that.
Real scenario: A Texas staffing agency opened a $250K line of credit BEFORE they needed it. When a major client shifted to net-60 payment terms, they drew $180K overnight to cover payroll gaps. Paid interest only on what they used.
What it is: Loans or leases specifically for purchasing business equipment. The equipment itself serves as collateral, so approval is easier and rates are typically lower than unsecured options.
Best for: Any business buying equipment worth $10K+ that wants to preserve cash flow and potentially deduct the cost under Section 179.
When to avoid: The equipment depreciates faster than the loan term.
Real scenario: A Phoenix HVAC contractor financed a $95K service truck with built-in equipment at 10% down. Section 179 let them deduct the full $95K in year one. Tax savings at their bracket covered nearly a full year of payments.
What it is: Sell your outstanding invoices to a factoring company and get 80-90% of the value upfront. They collect from your customers and send you the rest minus a small fee.
Best for: B2B businesses (construction, staffing, manufacturing, logistics) with $50K+ in monthly receivables and reliable commercial customers.
When to avoid: Your customers pay on time and you don't have cash flow gaps.
Real scenario: A Chicago trucking company had $400K in net-45 invoices from major retailers but couldn't wait that long for cash. Invoice factoring advanced 90% within 24 hours. Now it's their ongoing working capital solution.
What it is: Receive a lump sum and repay through a fixed percentage of daily or weekly revenue. Payments flex with your sales — slower months mean smaller payments.
Best for: Businesses with $10K+/month in revenue that want repayment to flex with their sales cycle.
When to avoid: Your revenue is inconsistent or declining — you still owe the full amount.
Real scenario: A Florida restaurant chain used revenue-based financing to fund a second location buildout. Payments flex with daily revenue, which protects them during the slow summer season when tourism dips.
One application. 70+ lenders competing. 60 seconds. Soft-pull pre-qual.
See What You Pre-Qualify For →Product Categories
These products serve specific situations. They're not right for everyone — but when they fit, they're exactly right.
What it is: A lump sum in exchange for a percentage of future credit card or debit card sales. Not technically a loan — it's a purchase of future receivables. Fastest funding available, but most expensive.
Best for: Businesses with $5K+/month in card sales that need capital in 24-48 hours and can't qualify for other products.
When to avoid: You have time to explore other options — MCA is the most expensive product on this list.
Real scenario: A Vegas retail shop needed $50K in 48 hours to purchase discounted inventory from a distributor going out of business. Their credit didn't qualify for traditional options. MCA funded in time. They resold the inventory at 2x markup and paid back the advance in 6 weeks.
What it is: Financing for purchasing, refinancing, or renovating commercial property. Longer terms and lower rates because the property serves as collateral.
Best for: Established businesses or investors looking to purchase, refinance, or develop commercial real estate.
When to avoid: You're leasing and don't need to own — or you need the capital in less than 60 days.
Real scenario: A California manufacturer used an SBA 504 loan to buy their own 25,000 sq ft warehouse instead of continuing to lease. 10% down, 25-year term, and monthly payment actually dropped below their previous lease amount.
What it is: Funding based on confirmed purchase orders from creditworthy customers. The PO itself serves as collateral — the lender advances you money to fulfill the order.
Best for: Manufacturers, distributors, and wholesalers with confirmed POs from creditworthy customers and margins above 20%.
When to avoid: Your margins are below 20% — PO financing fees can eat into thin margins.
Real scenario: A New York importer landed a $2M PO from a national retailer but needed $1.5M to pay their overseas supplier. PO financing covered the supplier payment. Goods delivered, retailer paid net-30, importer kept $300K in profit after fees.
One application. 70+ lenders competing. 60 seconds. Soft-pull pre-qual.
See What You Pre-Qualify For →At a Glance
If you've made it this far, you now know more about business funding than 90% of business owners. The question is no longer “what products exist.” The question is: which of these products maps to the specific situation you're in right now?
Every product in one table. Use this to compare at a glance, then read the deep dives above for the full picture.
| Product | Amount Range | Speed | Min. Credit | Typical Structure |
|---|---|---|---|---|
| SBA Loans | $25K - $5M | 30 - 90 days | 680+ | Fixed monthly payments, 7-25 year terms |
| Bank Term Loans | $25K - $1M | 2 - 6 weeks | 680+ | Fixed monthly payments, 2-7 year terms |
| Online Term Loans | $10K - $500K | 1 - 5 days | 600+ | Fixed payments, 6 mo - 5 year terms |
| Business Line of Credit | $10K - $500K | 1 - 7 days | 620+ | Revolving draw, interest on balance |
| Equipment Financing | $10K - $10M | 3 - 14 days | 600+ | Fixed payments, equipment as collateral |
| Invoice Factoring | $10K - $10M | 1 - 5 days | None* | Per-invoice, 80-90% advance rate |
| Revenue-Based Financing | $10K - $500K | 1 - 5 days | 550+ | % of daily/weekly revenue |
| Merchant Cash Advance | $5K - $500K | 1 - 2 days | 550+ | % of card sales, factor rate |
| Commercial RE Loans | $250K - $10M+ | 30 - 90 days | 660+ | Fixed monthly, 10-25 year terms |
| PO Financing | $50K - $5M | 3 - 7 days | None* | Per-order advance, fee-based |
*Invoice Factoring and PO Financing are based on your customers' creditworthiness, not yours.
Rates and terms depend on credit, revenue, time in business, and lender. Every business is unique — see what 70+ lenders will offer you in 60 seconds. Soft-pull pre-qual.
One application. 70+ lenders competing. 60 seconds. Soft-pull pre-qual.
See What You Pre-Qualify For →Matching Products to Your Stage
The right product depends on where your business is today and how much capital you need. Here's a roadmap.

What's available: Business credit cards, microloans, personal guarantees, and revenue-based financing (if you have $5K+/month). Most traditional lenders won't fund below $25K.
Best move: Build revenue first. Even 6 months of $10K/month bank deposits opens up options. A small-town restaurant in Texas might start with a $15K equipment lease for their first commercial oven.
What's available: Online term loans, business lines of credit, equipment financing, MCA, and revenue-based financing. This is where the marketplace advantage kicks in — multiple lenders competing for your business.
Best move: Compare at least 3 offers. A landscaping company in California needing a $60K truck should compare an equipment loan vs. a term loan vs. a line of credit. Use the Loan Cost Calculator to see the true cost difference.
What's available: SBA loans, bank term loans, larger lines of credit, invoice factoring, and equipment financing. At this level, SBA loans become highly competitive if you have the time.
Best move: If you can wait 30-90 days, start the SBA process. While you wait, use a working capital line as a bridge. Many businesses stack both.
What's available: SBA 504 loans, large term loans, commercial real estate, PO financing, and multi-product packages. At this level, you're often combining products — an SBA loan for the building, equipment financing for machinery, and a line of credit for operations.
Best move: Work with a marketplace that can structure the financing across multiple products and lenders. One application, one advisor, multiple funding sources.
What's available: Capital stacking — combining multiple products across multiple lenders into a single structured package. SBA + conventional + equipment + line of credit, all coordinated to maximize funding while minimizing cost.
Best move: You need a commercial financing specialist, not a single lender. The right advisor can save you hundreds of thousands in interest over the life of the loan.
The Basecamp Difference
Applying to one lender gives you one option. Applying through a marketplace gives you leverage.

Competition drives better terms: When multiple lenders compete for your business, you get lower rates, higher amounts, and more flexible structures. A single lender has no reason to give you their best offer.
Product matching, not product pushing: A bank sells bank products. An MCA company sells MCAs. A marketplace matches you to the right product for your situation — even if it's a product you've never heard of.
One credit pull, multiple offers: Instead of applying to 5 lenders and getting 5 hard credit inquiries, one application through a marketplace generates multiple competing offers with a single soft pull.
Speed without sacrifice: You don't have to choose between getting funded fast and getting good terms. The right marketplace gives you both — multiple offers in 24-48 hours.
Expert guidance at no cost: The lender pays the marketplace, not you. You get a funding advisor who's seen thousands of deals and knows which lenders are actually funding your type of business right now.

“This guide covers everything I wish someone had told me 20 years ago about business financing. The industry is designed to confuse you. This guide is designed to fix that.”
— Bobby Friel, Basecamp Funding - Founder
Keep Going
Keep going — these three guides pair together to give you the full funding playbook.
Everything to prepare before you apply — documents, credit, and financials.
Funding strategies built specifically for contractors and construction businesses.
Decode APR, factor rates, origination fees, and prepayment penalties.
Common Questions
About the Author

Bobby Friel is the founder of Basecamp Funding, a business loan marketplace connecting business owners with 70+ lending partners across all 50 states. With over 20 years of experience in banking and mortgage lending, Bobby specializes in capital stacking for commercial transactions and helping business owners understand their financing options without the industry jargon. Based in Colorado's Vail Valley, Bobby works with businesses from startups to $10M+ commercial acquisitions.
If you got matched to the right product and funded in the next 30 days, what would that change about the next 6 months of your business?
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