Bend is Central Oregon's economic hub and one of the fastest-growing cities in the Pacific Northwest. The outdoor recreation industry anchors the economy — skiing at Mt. Bachelor, mountain biking, fly fishing, and hiking draw millions of visitors annually. Tourism drives hotels, restaurants, retail, and guide services that generate hundreds of millions in annual revenue.
Bend's craft beer scene is nationally renowned, with over 30 breweries in a city of 100,000. The Bend Ale Trail attracts beer tourists from across the country. Healthcare is a major employer — St. Charles Health System is the largest employer in Central Oregon and drives demand for practice acquisitions and medical equipment. The city's growing tech scene includes remote workers, software startups, and outdoor recreation tech companies.
Bend's commercial real estate market is competitive and prices have risen sharply as population growth outpaces development. Hospitality, retail, and restaurant space in the Old Mill District and downtown command premium rents. Industrial space for breweries and manufacturing is in high demand.