Consumer goods distribution is driven by large retailer purchase orders, tight delivery windows, and the constant pressure to carry enough inventory to fill orders on demand. Between big-box POs, seasonal demand swings, and import lead times — consumer goods wholesalers need fast, flexible capital.
This Is Why You're Here
A major retailer placed a $200K purchase order with a 14-day delivery window. You need $120K in inventory from your supplier who wants net-30 payment. The retailer pays net-60.
Your Amazon FBA business is scaling — you need $80K for inventory restocking and $15K for PPC advertising. Revenue is growing 25% quarter-over-quarter but cash is always behind.
A new product launch requires $50K in initial inventory plus $20K in packaging and marketing materials. Pre-orders look strong but you need to fund production first.
Your biggest retailer just sent a compliance chargeback for $14K — wrong case pack configuration on a $110K shipment. Now you're short on cash to restock for next month's orders and the deduction already hit your account.
Your 3PL warehouse is raising rates 18% in 60 days. Moving to your own facility saves $4K/month but the lease deposit, racking, and forklift total $75K upfront.
A big-box retailer dropped a $200K PO with a 14-day window. I needed $130K for inventory and my bank wanted 3 weeks. Basecamp matched me with a lender who funded in 48 hours. Filled the order, kept the account.
Jennifer W., Consumer Goods Wholesaler, Charlotte, NC
Consumer Goods Financing
Slide the calculator to see your estimated approval range. Then answer 3 quick questions to lock it in. No documents needed. No credit impact.
Built for Your Business
Target sent a $200K purchase order with a 14-day ship window. Your bank needs 3 weeks to approve. Miss the window, lose the account forever. We fund PO fulfillment in 48 hours.
Your supplier in Shenzhen wants wire transfer before loading the container. That's $130K on the water for 6 weeks before you see a dime. We bridge the import gap so you can keep ordering.
You do 60% of your revenue in Q4 but need to buy inventory in August. That's $150K in product sitting in your warehouse for 3 months before it starts selling. Banks don't like seasonal businesses. We do.
A $12K routing compliance chargeback from a major retailer just ate your margin on a $90K order. Now you're short on cash for next month's restock. We fund through the chargeback chaos.
What You're Up Against
| Challenge | What It Looks Like | Funding Solution | Amount | Speed |
|---|---|---|---|---|
| Container shipment pre-payment | Your overseas supplier wants wire transfer before loading the container. That's $130K on the water for 6 weeks before you see a dime from your retail buyers. | Working Capital | $10K–$2M | 1–3 days |
| Amazon/retail buyer payment delays | Amazon pays net-30 after delivery. Big-box retailers pay net-60. You shipped $200K in product and won't see cash for 2 months while your suppliers demand payment now. | Invoice Factoring | $10K–$5M | 1–2 days |
| Warehouse expansion | Your 3PL is raising rates 18%. Moving to your own facility saves $4K/month but the lease deposit, racking, and forklift total $75K upfront. | Working Capital | $10K–$2M | 1–3 days |
| Seasonal pre-buy for holiday | 60% of your revenue comes in Q4 but you need to commit $150K in inventory by August. That's 3 months of cash out before the first holiday order ships. | Business LOC | $10K–$5M | 1–5 days |
| Returns processing backlog | A major retailer returned $45K in unsold product under their markdown allowance. You're stuck with the inventory and short on cash to buy next season's product. | Working Capital | $10K–$2M | 1–3 days |
Pricing Transparency
| Product | Amount | Term | Rate | Speed |
|---|---|---|---|---|
| PO Financing | $25K–$5M | Per order | 1.5-4% per 30 days | 3-5 days |
| Working Capital | $10K–$2M | 3-18mo | 8-22% APR | 1-3 days |
| Business LOC | $10K–$5M | Revolving | 8-24% APR | 1-5 days |
| Invoice Factoring | $10K–$5M | Per invoice | 1-3% per 30 days | 1-2 days |
| Equipment Financing | $10K–$5M | 2-6yr | 5-14% APR | 3-7 days |
Rates vary by credit, revenue, and time in business. These are typical ranges.
These are industry averages. Your actual rate depends on your revenue, credit profile, and time in business — it could be lower. Run your specific numbers in 30 seconds.
Calculate Your Real Cost →Consumer goods is all about the PO. When Target or Walmart sends a $200K order, you can't tell them to wait while your bank committee meets. We've funded $130K in 48 hours so distributors can fill orders and keep the account.
— Bobby Friel, Basecamp Funding - Founder
How It Works
No paperwork avalanche. No bank lobby. No guessing.
Answer a few quick questions about your business. No documents needed yet.
We check your options with zero impact on your FICO. Your score stays untouched.
Your profile is matched to 70+ lending partners. They compete - you never hear from them directly.
Your funding specialist presents your best options. No spam calls. No runaround.
Choose the rate and terms that fit. Sign digitally. Funds hit your account - same day available.
Consumer Goods Capital Uses
Bridge the gap between paying suppliers and collecting from customers. Keep operations running.
Fund large inventory buys. Fill purchase orders without draining your cash reserves.
Expand warehouse space, add racking, or purchase a facility with SBA financing.
Finance delivery trucks, vans, and logistics equipment to expand your delivery radius.
Convert net-30/60/90 receivables into cash in 24 hours. Stop waiting on slow-paying customers.
Bridge ocean transit cash gaps. Finance containers, customs bonds, and international freight.
Full Transparency
Most lenders won't tell you this upfront. We will.
Need commercial insurance for your consumer goods business?
Inventory and warehouse insurance is required for most business loans. InsuranceService365.com covers distribution companies across 29 states.
68% of loan denials happen because of weak financials at time of application. The best time to apply is when your business is performing — not when you're scrambling.
Ready?
Slide the calculator, answer 3 questions, and a specialist pulls your options within the hour.
Click any specialty for tailored financing options.
Recommended Products
Fund inventory purchases and warehouse costs. Funded in 24 hours.
Learn More →Get paid on customer invoices today instead of waiting 30-60 days.
Learn More →Revolving access for inventory replenishment and seasonal buys.
Learn More →Finance forklifts, racking, and warehouse equipment — asset-backed.
Learn More →FAQs
Here's what kills consumer goods distributors. A big-box retailer drops a $200K PO with a 14-day delivery window. Your supplier wants net-30. The retailer pays net-60. That's a 74-day cash gap on a single order. And if you can't fill it? They call the next distributor on the list. We've funded $130K in 48 hours so wholesalers can fill orders and keep accounts they spent years landing.
Consumer goods is a volume game with thin margins. You can't afford to turn down orders because your cash is locked up in last month's shipment. We match you with 70+ lenders who fund against purchase orders, invoices, and revenue. $25K restock or a $2M seasonal buy — 60-second application, no hard pull, and nobody asks you to wait 3 weeks.
60 seconds. No credit impact. No obligation.
See What You Qualify For →No hard credit pull · Free to check · Nationwide